// NEWS // The Personal Data Collection Will NOT Stop, but ...

Privacy experts advocate for a tactics change against the massive personal data’s gathering.

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Internet users are not able to oppose the collection of their personal data. This is the bad news. Businesses and governments are finding more and more data points to collect about their daily lives, and they will continue to do so.

Despite this, a group of privacy experts from organizations like the Electronic Frontier Foundation and the American Civil Liberties Union believe that hope remains. At the Oktane19 conference on Wednesday in San Francisco, they called for a tactics change: advocating for better laws and technologies that prevent data collection from harming individuals.

Legal and technical tools to fight

"We probably are unable to stop the amount of collection in an effective manner" says Kurt Opsahl, deputy executive director and legal director of EFF.

"The answer is to use tools so that creates less harm."
One of these tools could be regulation which gives consumers more rights over their data, such as the EU's General Data Protection Regulation.

The law opposes the tendency of companies to collect data without restriction and store it indefinitely.
In the event of a violation, they face financial penalties, including hackers stealing the data or abusing it, says Jon Callas, senior technology researcher at the ACLU.

Marc Rogers, Okta’s executive director which organised the event, agrees on this point. For example, connected cars like Tesla collect information about driver movements throughout the car’s life. What happens to this data if the car is scrapped or sold?

The answer to this problem could be technological, with product manufacturers finding ways to limit the data exposed at the a device's life cycle end.

Technical solutions to other problems are emerging but they need to become more widespread, says Sara-Jayne Terp, a data scientist who focuses on combating misinformation campaigns.

"We are not all condemned," she observes. "We just have a lot of work to do."

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Stay Informed, Stay Safe

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