Huerfano County is a small county that's located in Southern Colorado, and it's the first jurisdiction in the state that's looking to sue at least 12 pharmaceutical companies.

Though, this isn't the first time that pharmaceutical companies have seen lawsuits launched against them. This has happened many times before, for some pharma companies they've seen hundreds of lawsuits launched against them.

There are at least 5 big pharmaceutical companies, including the likes of Johnson & Johnson and Purdue Pharma, that have already been sued over their alleged contribution to what many describe as an ongoing opioid crisis around the US.

Aside from Colorado, other states like Ohio and Mississippi have also taken similar steps in suing drug companies. More than 100 different counties and cities are suing pharmaceutical companies. Joining them, at least 41 State Attorneys General, including Colorado, have also launched lawsuits.

Among these suits, are the repeated allegations of fraudulent marketing practices.

Claims have been made that these big pharma companies knowingly sold misleading and false statements regarding their products; which it's argued are what greatly contributed to perpetuating the problem.

Several companies, such as Purdue, have settled similar lawsuits already, relating to controversy over their marketing tactics.

Regarding the lawsuit for Huerfano County, they are alleging that the pharmaceutical companies are guilty of deceptive marketing practices, among other claims.

They allege that there is little doubt that the distribution scheme and marketing practices of the pharma companies are at least somewhat responsible for perpetuating what many regard as a health crisis that has taken the lives of thousands.

If successful with their suit, they are looking for financial remedy to cover the costs where tax funds have been spent on emergency response, addiction treatment, and law enforcement over the matter.

About Those Marketing Tactics...

when did these pharma companies grasp the addictive nature of their products?

That's a question that some have been asking, hoping the courts will be the ones to determine the truth.

One well-known pharmaceutical company, Purdue, was previously sued several years ago and they ended up settling for hundreds of millions of dollars, with several of their executives pleading guilty to criminal charges.

It's alleged that the president of the company, who happened to be a chief medical officer, knowingly misled physicians as well as patients about the potential risks related to the products they were looking to peddle out.

In the interest of protecting profits, it's alleged that a great deal of information was withheld or not made public.

Companies downplayed the addictive nature and unfortunately health care professionals around the nation were all-too-eager to recommend the medications to their patients.

With their marketing tactics the companies are alleged to have downplayed the risks associated with their products, while eagerly overstating the benefits.

These companies are said to have aggressively lobbied doctors in an effort to influence their opinion and change their mind on the safety of opioid medication. They spent significant resources on lobbying so that they could have regulations and pain prescribing guidelines altered; to allegedly rig the AMA and FDA to work in their favor.

According to one previous investigation into Purdue Pharma by the Los Angeles Times, it was found that the company wrongfully marketed their OxyContin product as being able to relieve pain for at least 12 hrs. This is critical, because they allegedly had knowledge that the drug would not last that long, and since those taking it didn't see the 12 hrs of suggested comfort they ended-up suffering withdrawal and this contributed to fueling an addiction for them.

However, since then, the company has made the effort to put clearer warnings on its products, updated its policies, and made more of an effort to highlight the addictive nature of the drugs. They've cleaned-up their act now, promise.

Courts have previously suggested that the drug companies aren't the ones that should be to blame, they say this is because it's ultimately the individual who is deciding to put the medicine into their body--and this is true.

They have also insisted that for many overdoses that take place, many of the victims are allegedly taking the drugs not as they were prescribed, and so it's been difficult for courts to rest blame with the drug companies.

Unsurprisingly, Pharmaceutical companies are also quick to point the blame at doctors themselves, who after repeated selling efforts, caved to the pressure and took the initiative to suggest the pills to their patients; who is to blame then? The doctor? The drug maker? Both? Neither?

One thing is for sure,...

and that is that the government isn't the solution to the problem by any means. On the contrary, their actions in many ways have created and continue to fuel the issue.

How? Well, their ongoing wars are responsible for tremendous damage in the lives of tens of thousands of veterans who are later diagnosed with PTSD as a result of their experiences overseas. They are the ones who are likely going to end-up being fed these pain medications from their healthcare professionals.

VETERANS ARE 2X AS LIKELY AS NON-VETERANS TO DIE FROM ACCIDENTAL OVERDOSES RELATED TO HIGHLY ADDICTIVE PAINKILLERS

If they stopped their unnecessary and all-too-costly wars overseas then they might stop creating some of the demand back here at home for the opioid drug medication.

Another way that the government directly contributes to the opioid problem is with creating customers with their ever-failing war on drugs. Because of their unrealistic stance on alternative treatment options, patients are left with big pharmaceutical options. Rather than opting to try something natural like cannabis to help patients, doctors instead had to turn to legal options like OxyContin.

This is despite research which suggests that painkillers might only make the situation worse for many. And other reports suggest that a majority of patients would prefer to try cannabis in order to try and manage their pain, but the government won't allow that; despite it being a legitimate part of a discussion regarding a real solution to the opioid issue.

There are many ways that the government contributes to this problem. So let's discuss another.

Their direct intervention into the economy, establishes monopoly power for some and along with the ever-growing list of occupational licensing requirements etc, this can easily prevent those who can provide a better service from rising to the market to help those who need it.

The system that is in place today effectively protects and enriches doctors regardless of the service that they provide.

And there could be people out there who might be much better suited to provide this service in the market, bringing about better results for people, but they are prevented from carrying out that occupation because of the regulatory web and monopoly that's in their way.

Their part in preventing alternative and possibly safer healthcare treatments, and in directly fueling an increase in demand for pain management, needs to be acknowledged and addressed.

Maybe if they made the move to address these two areas of concern, then we might eventually see some positive results in this area in the way of a decline in overdose deaths and rates of addiction.

Don't be surprised if the federal government never mentions any of these options though. They have insisted however, that they are going to better regulate the marketing of pharma companies as a solution to the problem.

Pics:
Foreal via newsweek
via Elevations Health
via itbusinessedge.com
via gerilen.files.wordpress.com
wikipedia
sftt.org
via haloparalegal.com

The content posted above is intended for informational purposes only.

Sources:
http://denver.cbslocal.com/2018/01/29/huerfano-sues-pharmaceutical-companies/
https://www.cdc.gov/nchs/data/databriefs/db294.pdf
http://abc27.com/2018/01/29/questions-surround-when-pharmaceutical-companies-knew-opioids-were-addictive/
http://www.mytwintiers.com/news/local-news/questions-surround-when-pharmaceutical-companies-knew-opioids-were-addictive/944491521
@doitvoluntarily/big-pharma-funding-cannabis-opposition
https://www.cnn.com/2017/09/19/health/state-ag-investigation-opioids-subpoenas/index.html
https://www.theatlantic.com/business/archive/2017/06/lawsuit-pharmaceutical-companies-opioids/529020/
http://www.latimes.com/projects/oxycontin-part1/
https://www.reuters.com/article/us-usa-veterans-opioids/opioid-abuse-crisis-takes-heavy-toll-on-u-s-veterans-idUSKBN1DA1B2
http://www.newsweek.com/2017/10/20/va-fueled-opioid-crisis-killing-veterans-681552.html
https://mises.org/wire/big-pharma-makes-drugs-please-regulators-not-customers
https://fee.org/articles/there-is-no-proof-that-mandatory-rehab-helps-addicts/

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